The naming rights to the arena used by the NBA's Miami Heat is up for sale – and a pornography website has made a bid to put its name on the building.
American Airlines Arena will be renamed at the end of the year when the current deal expires. A Miami-based online porn website (not identified here) has made a $10 million bid to put its name on the arena, stating: "It doesn't get much more Miami than having the arena sponsored by [us]."
Daniel Weiss of the Brushfires Foundation says it's a new cultural low. "I do believe it's a sign of how normalized and mainstreamed pornography has gotten," he tells OneNewsNow. "They are treating this as any other business doing their affairs in the public."
Weiss says if the Heat and the NBA are smart, they will stay far away from the offer.
"The Miami Heat would be very ill-advised to take on a pornography company for their naming rights because of everything we've seen in the last few years with the #MeToo [movement] and sexual exploitation [in the news]."
He continues: "[The porn site's] so-called business is built on the exploitation of women and perpetuating very negative stereotypes about men [and] women – they're very sexist and misogynistic, they're very racially based."
Weiss hopes sports leagues will take the same approach they took with Big Tobacco back in the 1970s.
"It took a long time for the public to change on these issues," he acknowledges, "but once it did, the public united firmly against smoking and tobacco; and you don't see the influence of the tobacco companies that you used to see.
"I'm hoping a similar revival will happen with regard to pornography," Weiss concludes.
Brushfires is a ministry that stands opposed to pre-marital sex, extra-marital sex, pornography, prostitution, sex trafficking, sexually graphic media, and "all other expressions of sexuality that depart from God's revealed will in Scripture."