Facebook is experimenting with hiding "likes" related to users’ news feeds and a media analyst suspects the social media giant is concerned about the 2020 election.
“I think they want to depress viewership,” observes Dan Gainor of the Media Research Center.
Although it sounds “counterintuitive” for a social media website to work for fewer clicks, he suspects far-left leaders at Facebook are guilt-ridden over the 2016 election and want to prevent a second term for Donald Trump.
“The media and Left Wing freak out about the election results,” Gainor recalls, “and it had Facebook, Google, Twitter, YouTube changing policies in an attempt to prevent Donald Trump -- or someone like Donald Trump -- from ever winning again.”
Trump has become a master of using social media to bypass traditional media titans to speak directly to the public, such as his headline-making Twitter tweets with bad spelling and odd capitalization that nonetheless reach tens of millions.
Gainor suspects policy changes coming to Big Tech are meant to drive users back to the mainstream media.
“I think it may well depress engagement on social media,” he predicts. “And if you depress engagement on social media, the person who gets beaten up the most in the regular press is going to suffer.”