It's meant to be a way to get you in and out of things faster, but not everyone is a fan of biometric screening.
Hertz car rental service is the latest place consumers will find technology identifying them by their faces and/or fingerprints, perhaps even their irises. Working alongside the biometrics company Clear, Hertz launched scanners last week at Hartsfield-Jackson Atlanta International Airport. It will be rolled out to 40 more U.S. Hertz locations next year, including John F. Kennedy Airport in New York, San Francisco International Airport, and Los Angeles International Airport.
As of now, people enrolled in the Hertz Gold Plus Rewards program and with access to Clear will be able to bypass the counter, pick up their car, and head to the exit gate. There, Clear equipment can scan faces or fingerprints. If they match up with Hertz's reservation data, the gate will open. Hertz will have at least one lane dedicated to Clear members at each location.
"In the world of travel, I think time is of the essence," Hertz President and CEO Kathy Marinello tells the Associated Press.
Even so, Twila Brase, president and co-founder of Citizens' Council for Health Freedom, is concerned.
"It's different than a Social Security number, a medical record ID number -- all of those numbers which can be changed when someone decides to steal your identity," Brase explains to OneNewsNow. "It's impossible to change your fingerprints, to change your iris, to change your palm."
Brase adds the use of biometrics creates a database of what amounts to your body parts.
Some states have discussed and even passed legislation involving the use of biometrics. Meanwhile, Brase thinks individuals will say no to biometric information.
"They'll choose not to give their thumbprint over to TSA pre-check," she poses. "They'll choose not to use their thumbprint at the bank."