Florida's new election law praised as model for all states
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“We advertise to people who are walking past their church but not walking into it and then we invite them in to a conversation,” Sean Dunn, founder of Groundwire.net, says of the evangelistic ministry’s mission.
Groundwire.net operates numerous campaigns such as JesusCares and WhenLifeHurts, and a ministry that specifically target Hispanic teens and young adults.
The ministry’s target is Millennials and Generation Z, two group that are viewed as a wandering and searching teens and young adults. Statistics suggest they are not opposed to the message of the gospel -- many have a surface-level understanding of faith and Christianity -- but few of them rarely, if ever, step foot inside a church.
On its website, the ministry plainly lays out the reality, and the technology, of today:
Groundwire does not offer an invitation to church that may be ignored; instead, we interrupt them right on the smart phones they never put down.
According to pollster George Barna, the average American church sees one person come to Christ in a year’s time but Dunn, a youth ministry veteran of 30 years, tells One News Now that tens of thousands are being reached through social media.
“Last year in the U.S.,” he says, “we saw 116,437 people pray to receive Christ.”
One way to reach young souls is through brief ads such as "Newsfeed Jealousy" and "Worthless." Both videos, which play on Vimeo, relate to struggles over self-worth, envy, and popularity, and they encourage the viewer to visit partner website Jesuscares.com where a live person is waiting hear their struggles and share the gospel.
Groundwire has been reaching out to teens for a long time. In a 30-second ad playing on Youtube, a pretty teen girl is turning heads in a school hallway only to find herself all alone, on the inside, as she looks at herself in a bathroom mirror. That ad, introduced 10 years ago, can be viewed here.
“There are a ton of people in our nation who are struggling with life," Dunn says. "They're not waking up and saying, Oh no, I'm going to hell. They're waking up and saying, Oh no, I'm going through hell. And what we've learned is how to identify with that pain point in their life and then suggest that Jesus is the answer.”
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