“Every Knee Every Tongue,” a new initiative by an international radio ministry, is helping to shine the light of the gospel in a very dark part of the world.
As one of its main focuses, The Tide Global Radio Ministry promotes the proclamation of the Good News in parts of the world that desperately need it. Don Shenk, the director of The Tide, explains to OneNewsNow that India is one of those desperate places.
“There are some regions in India, certain states, where it’s actually illegal to try to convert someone,” says Shenk. “And if a person does, for example, hear about the gospel on the radio and wants to become a Christian, they actually have to go to the magistrate and ask permission to be able to change their religion from Hinduism to Christian.”
The Tide is currently broadcasting Christian programming in eight different languages in India, and the station is inviting believers to partner with it in reaching more people for Christ.
Shenk estimated that on average, looking at the coverage area and what it costs for production and airtime, one dollar helps them reach 20 people with the gospel.
“It just kind of puts a value to it," he says of that estimate, "and helps people see that we can share the gospel in another part of the world, so that people can worship the same Lord that we worship.”
According to Shenk, Every Knee Every Tongue is rooted in Romans 14:11 and gives Christians an opportunity to partner with The Tide in proclaiming the gospel around the world by supporting additional Christian radio broadcasts.