Prediction for radio: good future if airwaves remain free

Tuesday, March 3, 2020
 | 
Steve Jordahl (OneNewsNow.com)

NRB logo and radio microphoneThe influence of the Internet and the reach of social media have turned the traditional broadcasting world on its head, but an advocate for your local radio station sees a bright future ahead. 

Long gone are the days when you tuned into one of the “big three” networks to watch the evening news, for example, not when breaking news comes from your cell phone and any app you want.  

Craig Parshall, general counsel for National Religious Broadcasters, says the new landscape can be very confusing. 

“The appearance of reality,” he observes, “has been changed by the great technological disruption called the Internet.”

NRB was founded in 1944, when radio reigned and television was still gaining a foothold in America’s homes. That change would come in the early 1950s. 

Parshall says radio has been especially hard hit by new competition, such as podcasts and digital communications, but  there is still a bright future for networks such as American Family Radio and other Christian outlets.

“I'm seeing ultimately a fusion – a kind of hybrid – between radio and digital that will benefit existing radio stations,” he predicts.

Parshall says the coming election is critically important for Christian radio because he is concerned for a return to the “bad old days” when the powerful FCC tried to “break the back” of local radio stations in the name of regulation.

At the moment, during the Trump administration, Parshall says, leaders such as Ajit Pai, who chairs the FCC, are committed to “limited government” and “noninterference” in local radio.

Comments

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

FEATURED PODCAST

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

Your reaction to the positive job numbers released on Friday?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Citing jobs, Trump claims victory over virus, econ collapse
Black cops feel pain of Floyd's death, duty to their uniform
Mail ballots from Tuesday's election push Biden over the top
Black Lives Matter rallies start in Australia amid court ban
Goodell says NFL was wrong for not listening to players
Unemployment rate falls to 13.3%, US adds 2.5 million jobs
Detained US Navy veteran freed by Iran as part of deal

LATEST FROM THE WEB

Drew Brees sends a message to President Trump about his comments on kneeling protests
Maxine Waters freaks out: Remove Trump 'before this would-be dictator takes us all down'
Trump hits PBS' Yamiche Alcindor for asking how '.1 percent' increase in black unemployment is a 'victory'
4 reasons the 'collective culpability' racket is dangerous
The black and white of 'systemic racism'

CARTOON OF THE DAY

Cartoon of the Day
NEXT STORY
Public apparently onboard with Trump, even if MSM isn’t

Trump coronavirus press conferenceThe mainstream media continues to savage President Donald Trump on his handling of the coronavirus crisis, even as his approval ratings rise among the public.