'Tis the season to shop wisely – and encourage more family-friendly TV programs.
TV watchdog Parents Television Council has published its annual list of "Best and Worst TV Advertisers."
Those on the best list are said to sponsor programming that is safe for families, while those on the worst list sponsor some of the most explicit TV programs.
PTC spokesperson Melissa Henson says for the last few years AT&T had been on its "best" list for Telecomm but this year the company dropped off after acquiring HBO and Time Warner.
“The fact that AT&T is ultimately responsible for a program called ‘Euphoria,’ which we campaigned against during the summer months,” Henson explains. “It's a teen-targeted series that has very explicit, very graphic content."
Verizon is now on the best list for Telecomm. Meanwhile, in the fast food category, Henson explains that McDonald's used to be on the best list but has increased sponsorship of “problematic” programs.
“Wendy's had formerly been on our worst list,” she advises, “but they made the move over to our best list this year and they seem to be making better sponsorship decisions."
Henson says PTC hope the list encourages advertisers to help reverse the trend of TV programs getting more violent with increased profanity.