MRC: Dems playing catch-up in online 'battleground'

Tuesday, November 5, 2019
 | 
Steve Jordahl (OneNewsNow.com)

mouse money online advertisingA media watchdog says the millions of dollars being spent by anti-Trump "progressives" for online advertising is proof they are trying to "fix" the 2020 presidential election.

A far-left organization is promising to spend at least $70 million on anti-Trump social media ads through the 2020 campaign season. The group, which calls itself ACRONYM, says it wants to mobilize liberals to get to the polls and vote President Donald Trump out of office – and it's willing to spend more than $70 million with Facebook, Instagram, and YouTube to make it happen.

The group's founder, Tara McGowan, reportedly has been criticizing the Democrats' online approach against Trump for months. She says "how and where people get their information has changed dramatically over the past ten years, and Democrats have been slow to evolve their strategies to meet the demand for online information."

Dan Gainor of MRC TechWatch essentially agrees with that last part, telling OneNewsNow the Democrats are a little late to the game.

Gainor

"Barack Obama won in 2008 because of social media, at least in part – [and] he won 2012 big time because of social media," says Gainor. "Donald Trump won in 2016 because of social media. Social media is where the battleground is, and it has dawned on the left that they are not winning there."

Spending $70 million over the next 12 months for online political ads is a major investment – but Trump and the Republican National Committee have raised more than $300 million just this year … $125 million of that in the last three months alone.

"It certainly means that the left is running around like chickens with their heads cut off," Gainor responds, "because we are a year out and they realize that Donald Trump, for all that they want to attack him, has a very sophisticated online operation."

The media watchdog says the left and its media allies don't like being left out or removed from the process. This is one way they hit back, he explains.

GOP and Dems duking it out"They're attacking his Twitter; they're attacking political ads on Twitter; they're trying to get him removed [from Twitter]; and they're trying to push Facebook to do the same," he points out. "This is them trying to fix the 2020 election."

The Associated Press notes that another anti-Trump group, Priorities USA, has spent more than $2.3 million over the last 90 days on election advertising on Facebook. That group spent about $200 million during the 2016 campaign and plans to spend big again in 2020.

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