Nickelodeon, which was launched more than 40 years ago as "the first cable channel for children," is being criticized for continuing to set new lows for inappropriate content.
Viacom, owners of MTV and Nickelodeon, decided to air last week's 36th Annual MTV Video Music Awards on Nickelodeon. Monica Cole, director of OneMillionMoms.com, explains that the sexually explicit content with foul language was aired during primetime when children were likely watching.
Cole says she's mystified that an awards show with a notorious history would have a place on a network that airs many popular children's shows. "[From our] past experience with the VMAs, we know that it's known for controversy," she states.
Among the inappropriate content on the broadcast, as described by Cole's group, were "a flood of partially-bleeped (but still recognizable) f-words and s-words, barely-there costumes, highly sexualized choreography that included crotch-grabbing and thrusting, and songs that made reference to meth, blunts, and alcohol."
And one artist, the group adds, "performed in front of a giant balloon designed to look like a woman's buttocks in a red thong that rhythmically bounced up and down with the music. The 'bouncing booty balloon' segment aired on Nickelodeon during the first hour of primetime, when most children are still awake and a part of the TV viewing audience."
And while Cole acknowledges that such content is glorified on MTV and expected on the network, "for Viacom to decide to air [the awards show] on Nickelodeon is irresponsible – and parents are speaking out."
Cole contends that Viacom blindsided parents by broadcasting the show after many of the popular children's programs were aired. Not only is that irresponsible, she explains, but it is extremely disrespectful to families.
"… For them to make this decision is not only detestable but just appalling," she concludes.
OneMillionMoms has posted an online petition urging Viacom to never again allow such graphic content to air on a children's network.
Editor's Note: OneMillionMoms is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.