A pro-family group is claiming victory as it appears that Gillette will be moving away from airing controversial commercials that focus on social issues instead of on shaving cream.
Gillette, owned by Procter & Gamble, had been airing a commercial featuring "toxic masculinity" as well as an ad that showed a father helping his daughter – who was trying to transition to a boy – to shave (pictured). After a public backlash and a financial downturn, the company has changed its tune, according to Monica Cole, director of OneMillionMoms.
"Proctor & Gamble has decided instead of focusing [its] advertising on social issues, they are going to focus on local heroes – for example, firefighters, first responders," she describes. "So that is a relief for conservative parents, and OneMillionMoms is thrilled that hopefully going forward their commercials will be family-friendly and neutral, which is all we ask."
Cole tells OneNewsNow that her organization's voice was heard and is a reminder of the influence that like-minded families can have on the culture.
"We need to stand up for the truth and against the harmful ideology that robs people of the abundant life that Jesus came to provide," she states.
She adds that Christian and conservative families are tired of the politically correct issues being shoved down their throats.
Editor's Note: OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.