FCC set to vote on 'KidVid' compromise

Wednesday, June 26, 2019
 | 
Bill Bumpas (OneNewsNow.com)

children watching TVThe leader of an entertainment watchdog is concerned about proposed changes in broadcast regulations and the the future of educational programming for children.  

Since the 1990's, local broadcast TV stations have been required – in order to keep their license – to provide three hours a week of educational and informational content for children.

But children are now watching programs on multiple platforms. So some argue that the restrictions, known as the KidVid rules, are outdated and deserve updated regulations from the Federal Communications Commission.

Tim Winter, president of the Parents Television Council, has been concerned that the KidVid rules would be tossed out.

Winter

“Our concern,” he says of PTC, “is that you are taking the one thing away that is supposed to really be a benefit for youngsters around the country."

After much debate, it appears for now that the FCC will weaken the rules instead of getting rid of them entirely.

Winter says he is happy with that decision but adds he is concerned, too, because it takes away the financial incentive to create quality children’s programming.

“Kids aren't dumb.  Kids are smart,” he says. “They know good programming when they see it and are attracted to it. If you make programming for kids that is not good quality, kids won't watch.”

The FCC is set to vote next month on the new regulations.

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