There looks to be bad news for the NBC comedy show I Feel Bad – which turns out to be good news for families, says a media watchdog group.
According to the Parents Television Council, sponsors seem to be shying away from advertising on the new NBC series. PTC president Tim Winter says his group is troubled by the show's content.
"A middle-aged mom is working with a bunch of young guys in a digital media company and she sexualizes herself, she uses language that – in the public – would be sexual harassment," he explains. "This TV show sexualizes children as young as nine with their sexually provocative behavior."
The program carries a TV 14 DL rating (parents strongly cautioned; suggestive dialogue; coarse or crude language).
"So here's Hollywood again being hypocritical that they profess to condemn the stuff that leads to #MeToo while at the same time perpetuating it on the air," Winter adds.
He tells OneNewsNow that since the show premiered, his media group has reached out to 20 advertisers of I Feel Bad and only one has returned to sponsor the comedy – and that was a local media buyer, not national.
"Many of the top-dollar blue-chip sponsors of the show seem to be abandoning the show," he adds.
And if that continues, says Winter, it will be bad news for the program. "If they pull their advertising dollars, the show's going to have to get canceled – and it looks like that show may very well be headed for cancelation," he predicts. (See related article)
The PTC leader says his group viewed the sitcom as "one of the most troubling of the new season on broadcast television."