The Parents Television Council says a new streaming video partnership between Walmart and MGM studios will be welcome news for families.
Walmart, the world's largest retailer, will be teaming up with MGM to create original programming for Vudu, the Walmart-owned streaming video service. According to BizJournals.com, Vudu plans to focus on family-friendly content. Parents Television Council president Tim Winter applauds the new initiative.
"Walmart has proven time and time again that they are a trusted brand for moms, for dads, and for parents and for families," he tells OneNewsNow. "They have committed to sponsoring television programming that is family-friendly, and they avoid sponsoring television programming that are explicit. So we're very happy that they are now coming out with their own television streaming platform."
Winter, a former MGM executive, says it appears in announcing this new partnership Walmart is sending a positive message to families. "They're talking being trustworthy, they're talking about being family-friendly, they're talking about the very needs that most families feel a such huge void in in terms of their entertainment media options today," he adds.
He points to Netflix as an example of a company that can "no longer be trusted" by parents, explaining that the streaming platform continues to make available more "explicit" and "toxic" content. Netflix, says Winter, "may be the shiniest new toy in Hollywood, but the volume and degree of explicit content is increasingly vexing for parents and families."