ABC has brought back its Friday primetime TV lineup featuring family-friendly programming, much to the appreciation of a conservative media watchdog group.
Parents Television Council is cheering the network's decision to return to family-friendly shows on Friday – a two-hour lineup that includes Fresh Off the Boat, Speechless, and Child Support, which PTC describes as "among the safest bets for families."
PTC president Tim Winter applauds the move – but has some advice for ABC if it wants the move to be successful. "They need to make sure it really is family-friendly," he urges. "If they don't, families are going to sample it and turn away and never come back."
He explains that according to PTC's research, "programs marketed as family-friendly sitcoms – and especially those on ABC – frequently are wholly inappropriate for family viewing."
Winter does tell OneNewsNow that if the programing block is good-quality, family-friendly entertainment, two things will happen: "Families are going to watch and the advertisers are going to love it."
He continues: "Advertisers have told us that they would prefer to sponsor family-friendly entertainment and not sponsor the explicit content, but there's so little family-friendly entertainment there's just not enough to go around for their advertising dollars. So hopefully this is something that helps families, helps advertisers, [and] helps ABC/Disney – all because it's a good business decision to program for families."
Winter also points out that ABC is now directly competing on Friday nights against one of its former family-friendly shows. "It is indeed ironic that ABC canceled Last Man Standing with Tim Allen. It was their highest-rated comedy when they canceled the show," he recalls.
ABC "foolishly" cancelled Last Man Standing in 2017, says PTC. It is doing quite well now on Fox.
OneNewsNow reported last week on PTC's picks for new shows on all major broadcast TV networks this fall it feels are safe for the whole family.