Celebrity musicians predictably vented their hatred of President Donald Trump at the Grammys - and they paid a price with viewers.
Viewership of the Sunday night 60th annual event dropped a whopping 24 percent on from the previous year.
Perhaps because America knew going in that it was going to be a liberal, Trump-bashing, hate fest, they stayed away in droves.
"Artists sound off on sexism, equality, power of white rose," declared a post-Grammys headline from the liberal Rolling Stone.
Matt Philbin with the Media Research Center says the lowlight of the evening was a bad acting job by Hillary Clinton reading from the controversial anti-Trump book "Fire and Fury."
"In the entertainment industry they're having a huge cleaning house of predatory males, of people who sexually harass," he points out. "And then they go and they have Hillary Clinton read this thing – Hillary who just added to her history of abetting sexual abusers."
Philbin is referring to the news last week that Clinton kept a serial abuser on her campaign staff even after allegations surfaced against him – and after she was advised to drop him.
Bucking the left-wing trend, however, was singer Joy Villa who last year sported a "Make America Great Again" dress. This year it was a white dress with a pre-born child painted on and a purse that read, "Choose Life."
"It certainly must have been a shock to the system of that august body," Philbin observes.
As for the low viewership numbers, Philbin likens its to the embarrassing NFL's audience numbers.
"And I think that's the kind of thing where, well, you could have learned from the NFL but you didn't," he says.