A women's ministry that advocates for family-friendly TV programs is celebrating a victory to start the new year.
OneMillionsMoms, a ministry of the American Family Association, is cheering after TV Land Network dropped the anti-religious sitcom "Impastor."
The comedy follows a gambling addict-con man who pretends to be a Lutheran church's homosexual pastor so he can hide from a loan shark.
The faith-mocking show immediately drew the ire of 1MM when it premiered in 2015, and the ministry was reporting as recently as December when the series was hit with a TV-MA rating on the supposedly family-friendly TV Land.
1MM director Monica Cole says the ministry was "diligent" about contacting sponsors, including Kay Jewelers and Red Lobster among others. Restaurant chain I-HOP and toy maker V-Tech were among the companies that dropped their advertising in recent months.
"And because of a lack of advertisers," Cole says, "we feel strongly that that had a huge role in the show being canceled."
Hopefully, she says, TV Land and other networks are paying attention that Christians will speak out when their faith is "mocked and belittled" on TV.
American Family Association is the parent organization of American Family News, which includes news website OneNewsNow.