A legendary television executive who passed away last week is being remembered for his commitment to commonsense standards of decency.
Former NBC chairman and CEO Grant Tinker died November 28 at the age of 90.
He led last-place NBC back to prominence in the 1980's with blockbuster shows including "Family Ties," "The Cosby Show," "Cheers," "Hill Street Blues," and "The Golden Girls."
Tim Winter, president of the Parents Television Council, worked at NBC when Tinker was leading the network and says Tinker was mindful and respectful of his audience.
"He realized that the television signal was going into people's homes," says Winter. "He knew that he was an invited guest into the living room, and he made decisions at the network that were in support of being responsible and more decent in terms of the content that they produced and delivered."
In Tinker's obituary by The Los Angeles Times, he's quoted as saying in 1983 he didn't oppose "lowest-common denominator" shows on TV.
"I just don't want to 'em every night of the week," he said.
Tinker is credited for forming a television production company with his then-wife Mary Tyler Moore and bringing shows such as "The Mary Tyler Moore Show" and "Bob Newhart" to CBS before he moved to NBC.
Winter says Tinker was able to strike an interesting balance because the Television Hall of Fame inductee was known at the time for allowing more edgy content to be produced, such as the gritty police drama "Hill Street Blues."
"But his adult-themed material was not in-your-face, indecent, or profane, or reviling people of faith," Winter recalls, "as we see so often in Hollywood today."
Winter says he wishes there were more people like Grant Tinker in Hollywood today.