A TV watchdog is calling on parents to contact Samsung and Sprint to reconsider advertising on a sexually explicit dating show that's rated for children as young as 14 years of age.
The Parents Television Council (PTC) has been contacting corporate sponsors urging them to stay away from advertising on the reality show Dating Naked that airs on VH1 on Wednesday nights.
PTC's Melissa Henson says that both Samsung and Sprint have sponsored the first two episodes of the new season - and VH1 rated it TV-14, which means that network executives think it is suitable for 14-year-olds to watch.
"We're mostly concerned about these very mainstream consumer brands that are buying time on a program like this that features basically what amounts to non-stop nudity for an hour," Henson announced.
She explains that the only reason the show is on the air is to push the boundaries of what people consider to be appropriate for television … and to make advertisers comfortable associating their brands with this type of content.
"So if we allow it to continue, then we can expect to see more of this kind of content in the future. So that's why it's so important that we really put a stop to it now and let advertisers know that if they choose to buy time on a program like this, they do so at a risk — and that risk is that they alienate or lose consumers entirely."
The pro-family website OneMillionMoms.com is also up-in-arms over the controversial programming.
“Imagine the worst, most inappropriate, adult-oriented program on television that you can think of. Imagine it is being marketed and promoted to teens,” OneMillionMoms.com announced. “VH1 has rated the content of the program, Dating Naked, appropriate for children as young as 14-years-old … [and] it is imperative that parents be warned about [it].”
The program is said to be anything but appropriate for teens of any age, says the family advocacy group.
“The content is so provocative that the trashy reality dating show doesn't stop with nudity, but also includes graphic dialogue,” the website emphasizes. “These strangers go out on dates while drinking and discussing sex and their private parts for the duration of the hour-long program.”
1MM argues there's nothing redeeming at all about the offensive programming targeted at teens.
“VH1 should be ashamed to air nudity and then call it entertainment,” IMM’s post reads. “Even though the frontal body parts are blurred out, showing so much skin leaves nothing to the imagination and is soft porn. This horrendous show, packed full of extremely graphic content, has been extensively marketed to teens.”
Parents across the nation are being called to hold each and every one of the program’s sponsors accountable in the hopes that it will eventually be pulled from VH1.
“The irresponsible behavior aired on this program from meaningless dialogue about sex to topics about body parts is outrageous!” IMM concludes. “This program is dangerous to our children's well-being, and 1MM is shocked that any company would be willing to sponsor or be associated with this show. Shows like Dating Naked can only stay on the air as long as sponsors underwrite it with their advertising dollars.”
Editor's Note: OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.