Money-following networks need to get a Christmas clue

Thursday, December 17, 2015
 | 
Bill Bumpas (OneNewsNow.com)

Big Three networksA media watchdog is renewing its call on broadcasters to program for families throughout the year, not only during the Christmas holidays.

Christmas season can mean great ratings for the broadcast TV networks, when they air holiday classics and other family-friendly programming.

If the ratings are so great, says the Parents Television Council, why not do it the rest of the year?

According to new data from PTC, there were 11.5 fewer hours of TV-PG primetime broadcast programming during a two-week sweeps period in 2014 than in 2011, representing an almost 20 percent decrease.

Henson, Melissa (PTC)With the exception of holiday specials, there are no TV-G rated primetime broadcast TV series left.

"Options for families are rapidly dwindling on the networks," says Melissa Henson of the PTC.

"It makes no logical sense," she says, since the belief is that networks are "following the money" to do what's most profitable.

If that was the case, Henson and PTC argue, then there would be more "G" and "PG" programming.

"Maybe instead they're providing what they want to see on TV," she says, "which is often in direct opposition to what audiences at home want to see."

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