A television watchdog has released its list of best and worst advertisers in time for Christmas shopping.
The list from the Parents Television Council shows which companies demonstrate a willingness to support positive TV programming - and of course which ones that don't.
PTC's Melissa Henson says that one company moved from one of the worst to one of the best this year. That company is Johnson & Johnson.
She says PTC has observed a willingness by the corporation to "take a second look at content," and decide it didn't want to be affiliated with some shows.
The best advertisers this year, she says, seem to be Procter & Gamble and Walmart.
In fact, says Henson, Walmart performed a study of its advertising and has concluded it gets a better return on advertising dollars when it avoids television that glorifies sex and violence.
"Their own research bares out the fact," she says, "that they do better with their sponsorships if they try to advertise on family-friendly programming."
There are some "worst" corporations this year, too. Those include McDonald's and Yum Brands – the parent company for Taco Bell, KFC and Pizza Hut.
Yum Brands, Henson explains, has become the "unofficial sponsor" of the worst shows on television.