"With the distractions of holiday preparations, with kids at home, and possibly visitors, we want to remind people to make sure their firearms are securely stored when they're not in use," says NSSF's Bill Brassard.
Hiding a gun is not a substitute for secure storage, he adds.
"Kids are curious this time of year, and they're looking around perhaps for presents in closets or elsewhere," Brassard poses. "We just want to make sure all the firearms in the home are properly stored."
As part of this year's annual reminder, NSSF and Project ChildSafe have a variety of educational materials and resources available, including an infographic for first-time gun buyers, tips for firearm safety in the home, a guide to help parents understand youth mental health and prevent unauthorized access to firearms, a resource for military families and veterans highlighting the role of safe firearm ownership in veteran suicide prevention, and a video highlighting how to have a conversation with children about firearm safety.
All the educational materials are provided free of charge and can be downloaded or shared on social media or on hard copy.
Meanwhile, many law enforcement agencies have Project ChildSafe locks.
"Our goal here is to close out this difficult year with a safe holiday season," Brassard continues.
Project ChildSafe is a program of the National Shooting Sports Foundation to promote firearms safety and education.