Beginning today, drivers in Arizona will see self-driving cars with red ribbons.
Mothers Against Drunk Driving (MADD) is teaming with Arizona-based Waymo to remind everyone about the increased dangers on the road this holiday season due to drunk and drugged driving.
Waymo is a self-driving technology development company, and it reached out to MADD to see how it might help bring attention to the issue.
J.T. Griffin, chief government affairs at MADD, calls it a win-win partnership.
"MADD is very focused on new technologies that can help us to eliminate drunk driving," he explains. "And over the past couple of years, autonomous vehicles have been the hot topic in the country, and we have supported this technology both through federal legislation at the federal level, also at the state level."
MADD supports the technology, he adds, because an automobile that can be driven autonomously takes the human driver out of the equation.
According to MADD, 94 percent of fatal crashes in the country are caused by human error.
"So if we can take that human error out of it, we think that we can save a lot of lives, and unfortunately drunk driving remains the biggest killer on the highway," says Griffin.