'Becoming Us' becoming less sponsored

Thursday, August 6, 2015
 | 
Bill Bumpas (OneNewsNow.com)

AFA's OneMillionMoms.com is having success in convincing sponsors to drop their financial support of a transgender documentary series.

The group's director, Monica Cole, says many parents find the TV program Becoming Us completely inappropriate for children and teenagers alike. She explains that companies are hearing from concerned parents and responding to the outcry.

Cole, Monica"The most recent is Excedrin, which is owned by Novartis," Cole reports. "They gave One Million Moms a phone call saying that they were no longer going to support and sponsor Becoming Us on ABC Family channel."

But the decency group is not done.

"We appreciate the companies that have pulled their financial support of Becoming Us, and we're just going to keep the pressure on," Cole asserts. "One Million Moms is now contacting Cricket Wireless, asking that they pull their sponsorship."

The director also reports that pushback from parents has caused the program to be changed from airing Monday nights at 9:00 Eastern/8:00 Central to 10:00 Eastern and 9:00 Central.

"That is good news, as far as fewer children will be awake an hour later in the evenings, so fewer children will be exposed to this new reality show about transgendered lifestyles," Cole concludes.


Editor's Note: OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.

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