The discussion of the relevancy of the Bible in people’s lives is the purpose of Wycliffe Bible Translator's 2018 #WhyBible campaign that is now underway.
This is the third annual campaign launched by the largest Scripture-translation organization in the world.
This month, Wycliffe Bible Translators have been promoting online discussions of how the Bible changes lives and remains relevant – even in the digital age.
Wycliffe Senior Director of Marketing Matt Peterson explained more details about the campaign.
"Our campaign page at www.wycliffe.org/whybible, it's a combination of a lot of free resources that are out there – different things that we've found useful and engaging with the Bible,” Peterson informed. “So, that's what we really wanted to build this campaign around this year, [as we thought,] let's help people find ways to engage more deeply – wherever they're at in their interactions with Scripture."
Peterson shared that Sunday is International Translation Day – a day when he says something special will happen.
"If they use the #WhyBible on September 30 – each time that someone uses that hashtag – we have a donor who has promised to give $5 towards the Ambonese Malay Bible Translation, which is being done in Indonesia, and so we're really excited about getting people involved … because each time, it's a $5 donation," the Bible translation expert noted.
Peterson also noted that even without giving money, people are in a sense supporting the work of Bible translation simply by engaging on social media.