A new study reveals that the most wonderful time of the year is also a great time of year to invite someone to church.
LifeWay Research polled 1,000 Americans, finding that 6 of 10 typically attend church at Christmastime. But of those who don't attend church at that time, a strong majority of them (57%) say they would likely attend if someone they knew invited them.
Scott McConnell, vice-president of the Nashville-based research organization, says Christians would do well to reach out to friends, family, and neighbors at Christmastime.
"The primary reason a person is going to attend will probably be more out of friendship or the relationship you have as a family member with them,” he says. “In the same way, they may be willing to do other activities with you at Christmastime or other times of the year just because you suggest it."
At the same time, explains McConnell, it's an opportunity for the friend or family member to see what is important to individuals and their faith.
"For many of them, it appears to be that if their friend or family member is interested in doing something at Christmastime, that's something they're willing to do,” he says. “So picking out an activity at church that you think they would be interested in and making that initiation makes a lot of sense."
For those who do go to church at Christmas, the most frequent reason for attending is clear — 77 percent said "to honor Jesus."