The Christmas shopping season is officially underway, and various organizations are offering advice for how customers can shop their values.
Justin Danhof of the Free Enterprise Project at the National Center for Public Policy Research says customers have a voice.
"You can use your money, because money is speech, to support your values and not spend money with companies that hate your guts," Danhof offers.
He points out that many companies have moved to the left in recent years by endorsing policies upon which faith-based consumers and social conservatives frown. To help with this, organizations such as 2nd Vote guide consumers in finding out where companies stand on various issues. Meanwhile, Liberty Counsel is one of several ministries that publishes a Naughty and Nice List of retailers that either censor or celebrate Christmas.
"If you have an issue with a retailer, reach out to customer relations or go into a store and ask to talk to the manager," Danhof continues. "Use your dollars where you can vote your values, so to speak, with your wallet. But also use your voice."
He says people on the left do it all the time, and folks on the right should as well.
"At the end of the day, companies are responsive to the bottom line, and they're responsive to the folks that show up and give voice to their beliefs," says Danhof.
So he encourages shoppers to do both.