Culture celebrated, not canceled

Wednesday, August 5, 2020
Chris Woodward (

Trader Joe'sConservatives and free market advocates continue to praise Trader Joe's for setting a "rare example" against the cancel culture mob.

OneNewsNow previously reported that some consumers were not happy with Trader Joe's having product names like Trader Jose's or Trader Ming's. Briones Bedell, a self-described youth human rights activist in the San Francisco Bay Area, even started a petition calling on the grocer to remove the "racist packaging."

In July, Bedell told the labels are subtle.

"They are micro-aggressions, which is a problem because micro-aggressions inevitably escalate," said Bedell. "When we accept this baseline level of stereotyping and othering, we're more likely to accept larger transgressions down the road."

Some reports said Trader Joe's had taken action, but the company said late last month that those reports were "inaccurate."

"We want to be clear: We disagree that any of these labels are racist," Trader Joe's said in a press release. "We do not make decisions based on petitions."

Justin Danhof of the Free Enterprise Project at National Center for Public Policy Research calls this "amazing."

"Trader Joe's is privately held, and in my view, that is the one singular reason that they can push back against the cancel culture, that they can push back against the mob," Danhof tells OneNewsNow. "In this instance, the mob that was calling for them to change their 'racist labels,' it was fake. It wasn't real."


He points out that the Trader Joe's petition only had a few thousand signatures. "You can get thousands of people to say that we should change Friday and Monday on the calendar," he compares.

But when The New York Times sees a petition "that they believe in, that supports their liberal worldview, and they start running their scare headlines to get the companies to all get on board with the actions … it's the media making a fake narrative," the attorney clarifies. And when smaller, liberal-leaning publications in America run the same headlines, "that's how the cancel culture marches forward."

So, Danhof praises Trader Joe's for standing up for itself and recognizing its responsibility to its customers. And regarding its labels that "celebrate culture," he says Trader Joe's has set a "rare example" by not caving in to the mob.

And Danhof is not alone.

"Pitch perfect response from Trader Joe's to one of the dumbest twitter mob non-controversies ever," Meghan McCain wrote on Twitter. "Glad they won't be bending the knee to the mob over....gucamole."

Some Trader Joe's customers interviewed by in July said they did not see a need for any changes.

"I'm American Chinese, and I see some of the names as different, but personally I don't really see anything racist on those packages' names," Jim Xiao of Foster City told

OneNewsNow has reached out to Briones Bedell for comment.


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