Burger King aims to combat what it calls "man-made climate change" by altering the diet of cows it buys for beef.
Burger King says it has rebalanced the diet of some of the cows by adding lemongrass. In doing so, Burger King believes it can reduce a cow's daily methane emissions by about 33%. Methane emissions are considered by some individuals, think tanks, and special interest groups to be a big contributor to man-made climate change.
Marc Morano, a skeptic of catastrophic man-made climate change, says this is silly.
"They are trying to appeal to the climate activists, to the youth activists, to gen up more business," Morano tells OneNewsNow. "I don't think their marketing is going to work because when people think of cows, they don't want to think of cows emitting gases – because that's going to be a turnoff first of all for eating a Whopper.
"And also, when [people] think of eating food, they want to eat something that tastes the best – not something that is virtue signaling out to the public."
Related ad from Burger King
Morano, who is a spokesman for Climate Depot, also dismisses concern over methane.
"It's been called the irrelevant greenhouse gas," he explains. "It just can't have the impact that they claim, and even the United Nations has had contradictory studies on so-called cow emissions, but the larger story here is this is just more appeasement by corporate America."
Prior to this announcement and ad campaign, Burger King began offering plant-based products in its menu. Two years ago, McDonald's said it was taking steps to reduce its greenhouse gas emissions.