The latest campaign from the Converse tennis shoe company is proof-positive these aren't your dad's Chuck Taylor All-Stars anymore.
As it has since 2015, Converse has introduced its annual "Pride Collection," rainbow-themed shoes for men, women, and children. The purpose, according to the company, is "to celebrate the [LGBTQ+] movement's origins" – a reference to the Stonewall riots 50 years ago.
"The collection is unabashedly loud and proud," says the company's website, "centered around a lightning bolt design and plenty of glittering details. Each pair presents its meaningful symbolism in a different way." The color scheme includes "rainbow gradient accents" and "full rainbow uppers" – and each pair of shoes includes "Pride/trans flag lace tips."
Robert Kuykendall of 2nd Vote contends the company is trying to impress activists with its social conscience – and to attract "gay" dollars.
"Every company feels that it has to 'signal its virtue' on LGBT issues," he tells OneNewsNow, "but what they're really doing is helping advance the LGBT cultural and political agenda."
He predicts the country going to see a lot more of this as June approaches – a month that some consider "Gay Pride" month.
Peter LaBarbera of Americans for Truth About Homosexuality says companies feel they can court homosexuals because they won't pay a price.
"I think the massive corporate pandering to the LGBTQ lobby is just a sign of how weak Christians have been on this issue, because if there was more of a push back I don't think they would be doing this," he laments.
Converse has hired LGBT spokespersons to help sell the shoes. Selling children's shoes is ten-year-old supposed drag-kid "Desmond," who recently got public attention dancing in an adult club while gay men threw money at him.
LaBarbera takes issue with Converse for exploiting the youngster. "This boy's life is a testimony to how irresponsible the homosexual activists and LGBT community are with children – and yet Converse is ignoring that and brazenly using this kid," he exclaims.
The Converse Pride Collection 2019 released on Monday, May 6.