After boycotting the National Rifle Association (NRA) to appease gun control activists blaming it for the Florida high school mass shooting that killed 17 on Valentine’s Day, dozens of companies are already witnessing adverse effects for severing their longstanding relationship with the pro-gun rights group.
As President Donald Trump, the NRA and other gun rights advocates speak out in favor of arming school staff and security with firearms to protect students – much the same way politicians, celebrities and other important figures enjoy the safety of armed staff – the boycott appears to be having the opposite effect that gun control activists expected.
Boycott giving NRA a boost?
In fact, the 5-million-member-strong NRA is now experiencing masses joining its membership, in spite of the mainstream media’s bombardment of gun control coverage focusing on gun protests, gun-free zones and anti-Second Amendment messaging.
“In response to the NRA boycott, thousands of people are posting on social media they have decided to join the NRA because they believe in freedom, the Second Amendment and stand opposed to the liberal outrage mob unfairly placing responsibility on the NRA for the Florida shooting,” TheBlaze reported. “Others posted they had upgraded their memberships to higher levels.”
A flurry of posts has inundated Twitter, stressing the importance of Americans’ right to bear arms and ability to protect their own – instead of solely relying on police officers such as Broward County Sheriff Scott Israel, who reportedly waited for more than four minutes before entering the building where the fatal bloody massacre was going on at the high school in Parkland, Florida.
“The #TweetYourNRAMembership hashtag contains thousands of posts and the number of people joining the NRA is swelling,” TheBlaze’s Chris Enloe announced. “It’s not clear how many people have joined the NRA because of the boycott, but it appears the boycott will only help the NRA – not hurt it.”
Don’t blame the NRA and guns …
The media coverage of Nikolas Cruz’s deadly shoot-up of Marjory Stoneman Douglas High School that killed 17 students and injured dozens more has spurred millions of Americans to join an anti-NRA movement – one that has dozens of major corporations in the United States caving in to the pressure in order to save or gain patrons.
But the NRA has held fast to its advocacy for gun rights and categorically defended itself Saturday in the wake of dozens of companies announcing the severance of their ties with the gun lobby as a result of the recent school mass shooting performed with a semi-automatic rifle.
“Let it be absolutely clear – the loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world,” the NRA impressed in a statement issued over the weekend, according to Fox News.
NRA Executive Vice President Wayne LaPierre delivered a fiery and unapologetic speech at the Conservative Political Action Conference (CPAC) in Maryland just two days prior, exhorting Americans to not bow down to the gun control agenda and surrender their right to bear arms that is guaranteed by the United States Constitution.
“They want to make us all less free,” LaPierre argued at the podium at CPAC on Thursday, according to the Washington Post – insisting that more armed security on school campuses would have avoided the Florida massacre … not fewer guns in America.
NRA Spokeswoman Dana Loesch also publicly addressed the mainstream media’s manipulation of the Florida mass shooting orchestrated to push the gun control agenda.
“Many in legacy media love mass shootings,” Loesch contended at CPAC, according to the Post. “Crying white mothers are ratings gold.”
Gunning for business
Yet numerous businesses wary of the backlash on gun rights are scrambling out of fear of losing customers by publicly cutting their ties with the NRA, including:
- United Airlines
- Delta Airlines
- Best Western Hotels
- Enterprise Rent-a-Car
- Alamo Rent-a-Car
- National Rent-a-Car
- Symantec (cybersecurity company)
- SimpliSafe (home-monitoring company)
- First National Bank of Omaha (issuer of the NRA Visa credit card)
- Wyndam Hotel Group
- North American Van Lines
- Allied Van Lines
- Chubb Limited Insurance
The knee-jerk reaction of these companies was quickly condemned by the NRA, which predicted that the move will ultimately hurt their business.
“[The NRA-boycotting companies] have decided to punish NRA membership in a shameful display of political and civic cowardice," the NRA announced in a statement it issued Saturday, according to CNN Money. "In time, these brands will be replaced by others who recognize that patriotism and determined commitment to constitutional freedoms are characteristics of a marketplace they very much want to serve."
The nationwide boycotts took a number of different forms – mainly discontinuing discounts to NRA members.
“First National Bank of Omaha – one of the largest private banks in the United States – may have been the first to bow to the calls for boycott,” the Washington Post reported. “The bank announced Thursday – a week after the shooting – that it would discontinue its ‘NRA Visa Card,’ which had given the organization’s members 5 percent back on gas and sporting-goods purchases.”
Enterprise Rent-a-Car followed suit just a few hours later, promising to discontinue discounts to its loyal gun rights customers – a gesture that soon snowballed to the Hertz, Avis, Budget Group and TrueCar – not to mention North American Van Lines and Allied Van Lines
“All three of our brands have ended the discount for NRA members,” Enterprise announced via Twitter on Thursday – a move that takes effect today [Monday].
As numerous companies received a major backlash from gun rights advocates, a number of them resisted, but other carried out gun-activists’ gun control agenda.
“By the end of Friday, Symantec had announced that NRA members would have to pay the same price for its anti-virus software as everyone else,” the Washington Post’s Avi Selk recounted. “Chubb Limited Insurance announced the end of a policy for NRA members who faced lawsuits for shooting people – Chubb called the program ‘NRA Carry Guard,’ while critics had labeled it ‘murder insurance.’ The global insurance company MetLife ended its NRA member discount. Best Western and Wyndham Hotels announced that they were no longer affiliated with the group.”
The airline industry also took the side of gun control activists after the Florida shooting, with Delta straddling the fence before eventually giving in.
“Delta Air Lines held out against the pressure – for a few hours, [as] a spokesman at first defended Delta’s flight discounts to the NRA’s annual convention in Dallas in May as ‘routine’ for large groups,” Selk noted. “The airline ‘has more than 2,000 such contracts in place,’ a spokesman told the liberal outlet ThinkProgress on Friday night. [But] come Saturday morning, Delta abruptly discontinued the discounts and asked the NRA to remove the information about the perk from the convention website. United Airlines released a nearly identical statement two hours later.”
However, Fed-Ex is showing no signs of caving to the gun control lobby.
“Some companies have held out,” Selk added. “FedEx, for example, still gives NRA Business Alliance members up to a 26-percent discount on shipping expenses.”
But the number of boycotts could continue for some time, as gun control lobbyists relentlessly put pressure on the business sector.
“#BoycottNRA is not yet satisfied, [and] by Saturday, the boycott push was focused on tech giants that stream NRA-produced videos – namely Amazon, Apple, Google and Roku,” Selk pointed out. “NRATV, a 24-hour streaming channel, is sometimes accused of being the group’s propaganda arm. After the Florida shooting, the New York Times wrote, ‘its hosts spoke chillingly of leftist plots to confiscate weapons, media conspiracies to brainwash Americans into supporting gun control and a ‘deep state’ campaign to undermine President Trump.’”
The full-court press against guns and those who own them is showing no signs of subsiding anytime soon.
“Subsequently, an online petition demanding that Amazon drop NRATV had amassed more than 100,000 signatures by early Sunday morning, with more added each second,” Selk continued. “Some have also called for boycotts of any affiliated companies, including The Post. Bezos, who owns The Post, also owns Amazon.”
It still remains to be seen if the biggest names in technology – including Amazon, Apple, and Google – will set their sail with the gun control agenda, but the NRA is not worried and dismissed such proposed attacks as blatantly seeking to violate the basic constitutional rights of every American.
“But the NRA – which dismissed other boycott actions as trivial – released a dire video message (on NRATV), equating calls to shut it down with an attack on free speech,” Selk noted.