A conservative watchdog for corporate activism says it should come as no surprise that Target is closing a dozen underperforming stores.
According to information from the Minneapolis-based Star Tribune and CNBC, Target is closing the 12 stores in February based on profitability metrics. Those stores are spread across several states including Texas, Florida, Michigan, and Minnesota, where Target is headquartered.
"It's not a decision we make lightly," says Target spokeswoman Kristy Welker in a statement to the Star Tribune. "We have a really rigorous process in place in evaluating the performance of a store in deciding when to close or relocate a store."
Welker adds that Target closes a store after seeing several years of decreasing profitability.
OneNewsNow contacted Robert Kuykendall of 2ndVote, a group that monitors corporate activism, about the Target closings.
"It's not surprising that Target stores would be experiencing problems that arise out of profitability," responds Kuykendall. "Millions of Americans have said [they're] not shopping at Target anymore because of the radical decision and dangerous decision Target made to invite men into women's restrooms and changing rooms."
The policy also applies to changing rooms in Target. The retailer says the policy is intended for transgender customers and employees, but conservative organizations continue to warn that sexual predators and voyeurs will take advantage of the policy and prey on women and children.
According to Kuykendall, it's not just Target's bathroom and changing room policy that's influencing consumers' shopping decisions. "Target is one of the most liberal companies in the country," he explains.
"The company has funded dozens of left-wing political organizations like the Human Rights Campaign, a liberal LGBT activist organization behind the attacks on traditional marriage and behind the movement to normalize behavior that undermines our religious liberty and the religious liberty of business owners."
While it is closing some stores, Target does say it's remodeling others and opening smaller locations. Still, Kuykendall believes Target is scrambling for strategies to see if they can recover business.
"Target has been in spin mode for most of the past two years, ever since they made this terrible decision to say that men can come into women's bathrooms and changing rooms," he continues. "The truth is Target has been slammed by customers deciding they're just not going to shop at Target anymore – and we're coming up on the Christmas shopping season. These last two months are by far the largest season for retail shopping, and a year ago – in Target's busiest season – they lost three percent of sales compared to the year before. And I would expect that trend to continue."