Target Corp. is making headlines for boosting its minimum wage for hourly workers but one organization suspects it's desperate for positive publicity.
"Target has a long history of investing in our team members," stated CEO Brian Cornell, who announced a minimum hourly rate of $11 for its "team members" that kicks in this month.
Target plans to increase the minimum wage to $15 by the end of 2020.
The country's second-largest retailer also announced it's increasing its Christmas season hiring by 40 percent and lowering prices on many store items.
Taken together with the pay increase, says Walker Wildmon of the American Family Association, it appears Target is desperately attempting to improve its public image.
AFA and other groups have blasted Target for publicizing its liberal store policy that allows men to use the women's restrooms and changing rooms if they identify as a woman.
Target's corporate headquarters is known for promoting homosexual-friendly policies, and the store policy is meant to benefit transgenders, but AFA has warned that Target is allowing sexual predators to prey on women.
Many such incidents, in fact, have been reported by local media outlets – proving AFA's prediction right and showering Target with bad publicity.
"The reason their sales are falling, and the reason their stock value is so degraded," says Wildmon, "is because of their policy which allows men access to women's restrooms and changing rooms."
10/6/2017 - Reference to "straight men" changed to more accurately reflect AFA's primary concern with Target's policy.