AFA: Target + Gaines deal 'disappointing'

Friday, September 15, 2017
Chris Woodward (

Magnolia Farms (Chip and Joanna Gaines)A pro-family group that's boycotting Target is discouraged that a popular reality TV couple – respected for their Christian beliefs as well as their show – is teaming up with the retailer.

Chip and Joanna Gaines of HGTV's "Fixer Upper" are partnering with Target to create and sell a new home and lifestyle brand. The new brand is called "Hearth & Hand with Magnolia" and will be exclusive to Target when it launches this November.


"Chip and Joanna Gaines are great people, they have a great show on HGTV - and from what I can see they are great Christians and have a great family," responds Walker Wildmon of American Family Association. "But it's disappointing and discouraging to see them partnering with a company that is so vehemently opposed to Christian values and biblical values."

In addition to speaking out against Target's LGBT pride campaigns, AFA has been boycotting Target since announcing in April 2016 that it was allowing transgender customers and employees to use the bathrooms and changing rooms for the gender in which they say they identify. AFA argues that puts women and children at risk of sexual predators taking advantage of the policy.

Target store sign"Since then, we've gained and garnered over 1.5 million signatures on that boycott, and Target has taken a financial hit because of that," says Wildmon. A news report, in fact, says that the deal with the Gaines's is part of a strategy "to revive sluggish sales."

To date, there have been many police and news reports about voyeurism and other things occurring in Target bathrooms and changing rooms.

That includes in incident on August 9 in New Jersey when, according to, a man was arrested for allegedly stalking customers in a South Jersey Target fitting room. Police say a woman was trying on clothing when she saw a man's hand – holding a cell phone – creep under her fitting room door.

At that time, Target issued the following response to OneNewsNow:

"At Target, we want each of our guests to have a safe and welcoming experience whenever they shop at our stores. We are aware of this incident and have no tolerance for this type of behavior. As soon as we were made aware of the incident, we contacted law enforcement and let the perpetrator know that he is no longer welcome at Target. We've shared information with the local police department and encourage you to reach out to them with additional questions."

Target offered a similar statement to WBIR in May after a "peeping Tom" was caught in the act at a store in Knoxville, Tennessee.

Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates


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