A pro-family organization is firing back at a fact-checking website over an ongoing boycott of Target.
The well-known website Snopes.com ruled as "False" the claim that "Target's stock crashed because of its transgender bathroom policy."
That fact-checking story came after Mississippi-based American Family Association went after Target last April when the retail giant publicized its restroom and changing room policy that caters to transgendered customers and employees.
Known for supporting homosexual rights, Target was publicizing the store policy to oppose North Carolina's so-called "bathroom bill" at the time.
Known for fighting homosexual activism, AFA nonetheless warned the ask-no-questions policy allows straight males to prey upon women and girls.
AFA then launched an online boycott that climbed to one million signers in less than a week. At the same time, Target's stock began sinking – and has yet to climb back to its peak of $83 11 months ago.
Disputing the Snopes story, AFA stated in a March 12 "Action Alert" email that the boycott has dealt a "crippling financial blow" to Target, since the stock loss is approximately 35 percent to date.
The "Action Alert" also complained that Snopes fact-checking effort amounted to little more than quoting a Target spokesman denying the boycott was affecting Target stores.
AFA is also asking supporters to sign the petition if they haven't added their names. Once the petition hits 1.5 million, AFA plans to visit with Target executives to deliver the signatures, repeating a visit that occurred last May.
"All the facts lead to the conclusion that the boycott is having a certain impact," says AFA spokesman Walker Wildmon. "Their stocks are down 35 percent over the past 12 months, and while other retailers might be down, Target's drop is more than other retailers such as Walmart or Costco."