Planning to see the latest installment of the Star Wars saga or some other movie this Christmas? A consumer group has made it possible to choose movie theaters that are the most faith-friendly.
Faith Driven Consumer uses its Faith Equality Index to rate all kinds of companies that consumers utilize, and now the group has ranked movie theaters. Chris Stone, founder of Faith Driven Consumer, explains why a Christian consumer ought to know where a movie theater stands in regard to faith values.
"There are a lot of movies coming out every Christmas,” he points out. “This is an opportunity for faith-driven consumers to make stewardship decisions - not only in the movie they watch, but where they watch it.”
Stone tells OneNewsNow their ranking system focuses on particular brands of movie theater companies.
"[Our ranking system considers] the level of faith compatibility a company has, the level of engagement with Christians, policies, philanthropy - just general actions,” he explains. “And in this particular rating, we applied it to Regal, to Carmike Cinemas, to Cinemark and to AMC Theaters. So faith-driven consumers can make stewardship decisions in movie theaters as well."
In the ratings, none of the movie theater companies examined had anywhere near a perfect score, but there was a sizable gap between the top-rated and bottom-rated.
"On a scale of 1 to 100, Regal scored the top with a 40, followed by Carmike at 37," Stone says. Cinemark had a 36 followed by AMC with 18.