Number of Christmas-friendly retailers growing, says AFA

Wednesday, November 18, 2015
 | 
Chris Woodward (OneNewsNow.com)

Hobby Lobby storeA pro-family organization has released its annual Christmas list of retailers, some of them naughty but many others who are being nice.

Each year the American Family Association compiles a list of national retailers and how they are marketing to shoppers during the busy Christmas season.

AFA is especially attentive to the use of "Christmas" in advertising and marketing rather than the more bland use of "holiday" in TV ads, newspaper inserts, and the retailer's websites.

Retailers earn a spot on the "Nice" list or "Naughty" list, though some are described as "Marginal."

AFA's 2015 "Naughty of Nice" list can be seen here.

AFA spokesman Ed Vitagliano says the number of "Naughty" companies has been shrinking in recent years.

Credit card swipe"We're happy to see that," he says. "The trend is clearly back towards companies recognizing that Christmas is an important part of this time of year for most people in this country, and certainly the vast majority of those who go shopping."

Although it's a Christian ministry, AFA does not search for religious references to Christmas – just acknowledgment of the holiday itself from retailers who are competing for Christmas shoppers' money.

Selling items for Christmas, but never using the word "Christmas" to advertise them, earns a spot on the Naughty list. Infrequent use of "Christmas" earns a "Marginal" designation.

Forty-seven retailers landed on the "Nice" list this year, while 12 are "Naughty" and 13 are listed as "Marginal."

The very best of the "Nice" earn a "Five-Star" rating for promoting and celebrating Christmas. National retailers that earned that rating this year are Cracker Barrel, Hobby Lobby, Lowe's, and Michael's Stores.


Editor's note: The American Family Association is the parent organization of American Family News, which operates OneNewsNow.

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