Number of Christmas-friendly retailers growing, says AFA

Wednesday, November 18, 2015
 | 
Chris Woodward (OneNewsNow.com)

Hobby Lobby storeA pro-family organization has released its annual Christmas list of retailers, some of them naughty but many others who are being nice.

Each year the American Family Association compiles a list of national retailers and how they are marketing to shoppers during the busy Christmas season.

AFA is especially attentive to the use of "Christmas" in advertising and marketing rather than the more bland use of "holiday" in TV ads, newspaper inserts, and the retailer's websites.

Retailers earn a spot on the "Nice" list or "Naughty" list, though some are described as "Marginal."

AFA's 2015 "Naughty of Nice" list can be seen here.

AFA spokesman Ed Vitagliano says the number of "Naughty" companies has been shrinking in recent years.

Credit card swipe"We're happy to see that," he says. "The trend is clearly back towards companies recognizing that Christmas is an important part of this time of year for most people in this country, and certainly the vast majority of those who go shopping."

Although it's a Christian ministry, AFA does not search for religious references to Christmas – just acknowledgment of the holiday itself from retailers who are competing for Christmas shoppers' money.

Selling items for Christmas, but never using the word "Christmas" to advertise them, earns a spot on the Naughty list. Infrequent use of "Christmas" earns a "Marginal" designation.

Forty-seven retailers landed on the "Nice" list this year, while 12 are "Naughty" and 13 are listed as "Marginal."

The very best of the "Nice" earn a "Five-Star" rating for promoting and celebrating Christmas. National retailers that earned that rating this year are Cracker Barrel, Hobby Lobby, Lowe's, and Michael's Stores.


Editor's note: The American Family Association is the parent organization of American Family News, which operates OneNewsNow.

Consider Supporting Us?

The staff at Onenewsnow.com strives daily to bring you news from a biblical perspective. If you benefit from this platform and want others to know about it please consider a generous gift today.

MAKE A DONATION

Comments

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What is your opinion of the Social Security program?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

  Trump digs in on immigration amid family separation crisis
  Strong quake near Osaka, Japan, kills 4, knocks over walls
  Justices: No definitive ruling on partisan districts
  Merkel, allies avert collision for now in German migrant row
  Compulsive video-game playing could be mental health problem

LATEST FROM THE WEB

Suspect dead, 20 injured in shooting at a New Jersey festival
Anti-Trump FBI agent Peter Strzok willing to testify before Congress — and leave no stone unturned
Democrats gain entry to NJ immigration detention center after arguing with cops, 'literally banging on the door'
Trump's co-author predicted president would resign last year
One dead, 22 hurt in NJ arts festival shooting

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
To Christian shoppers on Cyber Monday …

online shopping cartOn this Cyber Monday, a day when consumers shop online for Christmas gifts and other items, some organizations are offering advice to Christians and conservatives.