Wal-Mart may be a little confused about how to keep from offending people, says a pro-family activist.
"It looks like Wal-Mart has exchanged the Confederate flag for the rainbow flag," says Peter LaBarbera of Americans for Truth About Homosexuality.
Walmart has announced it will discontinue sales of Confederate flag-themed merchandise after the June 17 murder of South Carolina church murders by a suspected racist.
But that announcement rings hollow in the mind of LaBarbera, who takes issue with a Wal-Mart spokesman declaring the retail giant doesn't want to "offend" people.
"And yet Wal-Mart has now embraced homosexual activism very strongly," says LaBarbera, who tracks corporations and their support of homosexual activism.
Wal-Mart, says LaBarbera, is a "platinum" sponsor of New York City's annual homosexual "pride" parade.
The pro-family activist also alleges that Wal-Mart sells homosexual-themed merchandise, such as books and artwork with the "rainbow" flag.
A search of Wal-Mart's website shows the American flag emblazoned with the "rainbow" colors.
A search for "LGBT" on the website shows a "pride" pendant and other jewelry, and the book "Queer: The Ultimate LGBT Guide for Teens," among numerous other books.
Yet another piece of jewelry for sale is a Star of David, the traditional Jewish symbol, with the "rainbow" flag.
Many Americans have thought of Wal-Mart as a traditional, family-friendly company, says LaBarbera, "and now they're rushing to embrace homosexual activism even as they condemn the Confederate flag."
LaBarbera claims Wal-Mart has received numerous complaints about its support of homosexual activism but the company continues to sink money into parades that "celebrate perversions."