JC Penney 'starting fresh'

Friday, October 5, 2012
 | 
Chris Woodward (OneNewsNow.com)

A project of the American Family Association is claiming victory in the changes JC Penney is making to its advertising.

In monitoring JC Penney's website and advertisements over the last few months, OneMillionMoms executive director Monica Cole tells OneNewsNow what her group has found.

Cole, Monica

"They have changed what they're promoting, and instead of lifestyle, they're promoting their brand names and products, which is what they should be promoting," she states.

Earlier this year, JC Penney launched an ad campaign with television personality and homosexual activist Ellen DeGeneres. The chain also featured Mother's Day and Father's Day ads depicting homosexual couples with children. But as Cole points out, DeGeneres has been absent from the campaign since April -- without reason.

"There's been no word, but we have noticed there's been a significant difference," the OneMillionMoms executive notes. "And since Michael Francis, the president of JC Penney … left abruptly, there has been a huge change in what they are promoting. The Advertising Age article stated that the CEO, Ron Johnson, said he scrapped all July advertisements and started fresh."

Even so, Cole asserts that OneMillionMoms will continue to monitor JC Penney and its advertisements and will alert members if there are any changes.

OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What is your worst suspicion of the U.S. Senate's health care bill? (Choose all that apply)

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Trump admits there are no Comey tapes
GOP's challenge: finding votes for Senate health care bill
Supreme Court could reveal action on travel ban at any time
Detroit judge halts deportation of Iraqi Christians
Pence visits Focus on Family amid change for religious right

LATEST FROM THE WEB

Ferguson's Michael Brown to get Hollywood treatment
University of Georgia socialist group calls for GOP lawmakers to be 'guillotined'
Would baseball team have mocked Tebow’s religion had he been a Muslim?
Johnny Depp skates on kill Trump joke — unlike Obama clown
College prep seminar asks high schoolers to identify their privileges

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Government promotes research on automated cars

An expert in transportation studies says it was inevitable that the federal government would launch a new research effort regarding automated cars, but he won't go so far as to say that it's warranted.