A grassroots, pro-family group is calling U.S. Senator Mark Pryor to task for a campaign commercial in which he touts himself as a man whose character reflects the values of the Bible.
Pryor, a Democrat from Arkansas, is facing a tough re-election challenge from Republican Congressman Tom Cotton.
"I'm not afraid to say that I believe in God and I believe in his word," Pryor says in the TV ad. "The Bible teaches us that no one has all of the answers, only God does, and neither political party is always right. This is my compass, my North Star. He gives me comfort and guidance to do what is right for Arkansas."
Traditional Values Coalition President Andrea Lafferty has responded to the senator's ad.
"I was outraged when I saw this because that is the furthest thing from the truth," says Lafferty, noting that Pryor recently voted for ENDA, the Employment Non-Discrimination Act.
"And what that bill does is override Arkansas law and will require schools to hire and retain transgender teachers," Lafferty alleges.
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A recent Real Clear Politics compilation of polls had Pryor down by less than a point to Cotton.
Lafferty says Arkansans as are becoming more aware of Pryor's positions.
2013 was a year highlighted by Obama administration scandals and the persecution of Christians in the military.