Newsweek's new marketing scheme

Friday, August 24, 2012
 | 
Russ Jones (OneNewsNow.com)

One media analysis expert maintains the recent "Hit the road, Barack" cover story published by a magazine that typically swings to the left is not a sign of more similar stories to come.

The Newsweek feature, "Obama's Gotta Go," argues that the president has broken his 2008 campaign promises. Rich Noyes, research director at the Media Research Center (MRC), reports that Harvard professor Niall Ferguson, author of the article, has spent recent days defending his claims about Obama's record.

"A couple of weeks ago, [Newsweek] had a cover story where they called Mitt Romney a wimp and said he was dealing with a 'wimp factor.' That struck a lot of people as an outrageous charge and something that was a low blow in campaign rhetoric," Noyes notes. "This may be their way of just trying to even the score up a little bit. It may be that someone over there actually cares a little bit about fairness and balance. I doubt it."

Noyes, Rich (MRC)Noyes suggests it is more likely that the cover feature is a marketing scheme to entice conservative readers.

"The rest of the liberal media out there are trying to get the business of people who like Barack Obama; they fill their magazines and their TV shows with pro-Obama discussion," the MRC research director observes. "Well, there's a whole market out there of people who actually don't think this president's done a good job. It's about a 50-50 country, according to the polls. What they really are trying to do at Newsweek is tap into the market of people who are dissatisfied with this president."

New York Times blogger Paul Krugman has been one of the fiercest critics of Ferguson's article. "There are multiple errors and misrepresentations … I guess they don't do fact checking," he posed about Newsweek.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What are your favorite things about Trump's Cabinet picks so far?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Twin blasts near Istanbul soccer stadium kill 29, wound 166
More than 30 dead as tanker rams into vehicles on Kenya road
Latest: Trump's favorite for State an accomplished exec
3 Filipino soldiers dead, 17 wounded in clash with militants
Supreme Court weighs lawyers' actions in 2 death row cases
Iran summons UK ambassador in Tehran
Suicide bomber kills 23 in southern Yemeni city of Aden

LATEST FROM THE WEB

29 dead and 166 wounded in twin bomb attack near Istanbul stadium
Trump adviser: It's no longer the party of Reagan
Joni Eareckson Tada: Christians are giving up, enabling culture to be worse
Trump slams CNN's 'fake news' for reporting on 'The Apprentice'
Trump's China ambassador pick Gov. Branstad is an 'old friend' of China president; Conservatives react

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
The naked truth about nudity on TV

A group that advocates for responsible entertainment has written a letter to Congress, expressing concern about a new study that documents the shocking rise of nudity on primetime broadcast television in the 2011-2012 season.