Newsweek's new marketing scheme

Friday, August 24, 2012
 | 
Russ Jones (OneNewsNow.com)

One media analysis expert maintains the recent "Hit the road, Barack" cover story published by a magazine that typically swings to the left is not a sign of more similar stories to come.

The Newsweek feature, "Obama's Gotta Go," argues that the president has broken his 2008 campaign promises. Rich Noyes, research director at the Media Research Center (MRC), reports that Harvard professor Niall Ferguson, author of the article, has spent recent days defending his claims about Obama's record.

"A couple of weeks ago, [Newsweek] had a cover story where they called Mitt Romney a wimp and said he was dealing with a 'wimp factor.' That struck a lot of people as an outrageous charge and something that was a low blow in campaign rhetoric," Noyes notes. "This may be their way of just trying to even the score up a little bit. It may be that someone over there actually cares a little bit about fairness and balance. I doubt it."

Noyes, Rich (MRC)Noyes suggests it is more likely that the cover feature is a marketing scheme to entice conservative readers.

"The rest of the liberal media out there are trying to get the business of people who like Barack Obama; they fill their magazines and their TV shows with pro-Obama discussion," the MRC research director observes. "Well, there's a whole market out there of people who actually don't think this president's done a good job. It's about a 50-50 country, according to the polls. What they really are trying to do at Newsweek is tap into the market of people who are dissatisfied with this president."

New York Times blogger Paul Krugman has been one of the fiercest critics of Ferguson's article. "There are multiple errors and misrepresentations … I guess they don't do fact checking," he posed about Newsweek.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

Who is most easily fooled by the utopian promises of socialism and communism? (Choose up to two)

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

  Attack on American University in Afghanistan leaves 13 dead
Italy toll rises to 241 as anguish mounts over quake past
Mylan says it will expand programs that lower EpiPen costs
  Trump meets with leaders in GOP outreach program
  Obama administration pushing state-run retirement plans
  University of Vermont axes North Carolina game over LGBT law
Leader of British movement to leave EU joins Trump at rally
Navy says Iranian boats harassed US ship in Strait of Hormuz

LATEST FROM THE WEB

Pastor confirms Trump gave $100K donation for Louisiana flood relief
Pushing Trump forward, Jerry Falwell Jr. pushes Christ to the rear
Louisiana cop: Red Cross stopped me from praying with flood victim
MLK's Niece: Black lives matter in the womb ... but they don't want to say that
Diversity is history’s pathway to chaos

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
The naked truth about nudity on TV

A group that advocates for responsible entertainment has written a letter to Congress, expressing concern about a new study that documents the shocking rise of nudity on primetime broadcast television in the 2011-2012 season.