MTV's channel "Teen Nick" has begun airing a promotional announcement for The Trevor Helpline, "a free and confidential service that's open for gay and questioning youth. Be proud of who you are." The organization's website has a constant link called "Things to consider when coming out" and is currently promoting "Gay History Month."
And he wonders how the helpline helps a child or teenager who may be a bit confused about his or her sexuality, since in openly promotes that "if you call this helpline, you are not persuaded to walk away from the lifestyle. You are persuaded to be proud and embrace it." Caton contends that is "irresponsible" on the part of a network that caters to young people, and on the part of Target.
"We are encouraging people to contact Target to let them know that they don't appreciate Target's ads helping to subsidize this promo on the Teen Nick show, Degrassi," he adds.