There's another Christmas guide to consider in the upcoming
This guide is from Faith Driven Consumer,
an online community forum that provides information resources to
help faith-driven consumers understand who they are doing business
with at Christmas time. The guide is available for download in a
Chris Stone, founder of the project, explains what it is all
"At Christmas time, when we're spending $586 billion as a
nation, it allows us as Christians to understand who we're doing
business with -- those who are friendly to our faith and who
respect and welcome our worldview and those who don't -- so that we
can be good stewards of the resources that God has given us," he
The guide separates companies into two categories:
"Faith-Friendly" and "Needs Improvement." Still, Stone stresses
that all individuals are fallen -- and all companies are made up of
"They're not perfect. None of us are, but their actions and what
they do with their corporate profits and how they conduct
themselves can be more faith-friendly," he points out. "So, as an
example, if I'm a faith-driven consumer and I'm seeking a place to
do business, then I might prefer Lowe's over Home Depot."
Using stars, companies are also ranked by how far they lean
toward a biblical worldview.
"We have many that are in the four to four-and-a-half [stars]
range," Stone tells OneNewsNow. "We frankly are encouraging people
toward companies that may even be only a three-star, because at
this point and time in our culture there are degrees and some
companies are just a little better than the other."
Faith Driven Consumer makes it known at the bottom of the guide
that it is not affiliated with any of the companies listed; Stone
is a certified brand strategist and advertising professional.