Naughty or nice -- Who made the cut?

Monday, November 19, 2012
Chris Woodward (

Consumers are not just talking turkey this week. There is also the AFA's "Naughty or Nice" list -- which has spawned a two-month boycott of one of the companies on the "naughty" side.

The American Family Association reviewed the websites of the top 100 national retailers, including their media advertising and in-store signage, in an effort to help consumers know which companies recognize Christmas and actually use the term "Christmas."

Sharp, Randy (AFA)"Each year we rate these companies either green as being for Christmas, yellow as being semi-neutral, or they'll be red, which means they avoid and censor the term 'Christmas' in their advertising," explains Randy Sharp, AFA's director of special projects.

But a new element was added to the list this year.

"It's color-coded blue, which are five-star companies," Sharp details. "These are companies that seem to go out of their way to recognize and employ the Christmas spirit in their advertising. This year we're happy to recognize companies like Walmart, Lowe's, Belk and Hobby Lobby, who set up Christmas shops inside their stores. They play Christmas music in their stores. They recognize Christmas far beyond what you would expect for a retailer to do."

According to AFA, companies found to be "against" Christmas include Barnes & Noble, Family Dollar, Gap Inc., and Staples.

Two-month boycott announced

Because of Gap's continued refusal to use the term "Christmas," AFA is calling for a two-month boycott of its outlets, which includes Gap, Old Navy, and Banana Republic.

"It seems like year after year, this is the one company, based out of San Francisco, California, that absolutely refuses to use the term 'Christmas,'" Sharp explains. "Everything they use is called 'holiday' -- you have the 'holiday' catalogue, you have the 'holiday' shop, you have the 'holiday' greetings. Everything is generic. It's politically correct."

As a result, Sharp says AFA is asking supporters and Americans to shop somewhere else this Christmas.

"These companies, all they want is your money," states the AFA spokesman. "They don't care about Christmas, they don't care about the reason for Christmas, all they want to do is to get you to spend your Christmas dollars in their store without recognizing why you're shopping with them."

Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates

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