Consumers are not just talking turkey this week. There is also
the AFA's "Naughty or Nice" list -- which has spawned a two-month
boycott of one of the companies on the "naughty" side.
The American Family
Association reviewed the websites of the top 100 national
retailers, including their media advertising and in-store signage,
in an effort to help consumers know which companies recognize
Christmas and actually use the term "Christmas."
"Each year we rate these companies either green as
being for Christmas, yellow as being semi-neutral, or they'll be
red, which means they avoid and censor the term 'Christmas' in
their advertising," explains Randy Sharp, AFA's director of special
But a new element was added to the list this year.
"It's color-coded blue, which are five-star companies," Sharp
details. "These are companies that seem to go out of their way to
recognize and employ the Christmas spirit in their advertising.
This year we're happy to recognize companies like Walmart, Lowe's,
Belk and Hobby Lobby, who set up Christmas shops inside their
stores. They play Christmas music in their stores. They recognize
Christmas far beyond what you would expect for a retailer to
According to AFA, companies found to be "against" Christmas
include Barnes & Noble, Family Dollar, Gap Inc., and
Two-month boycott announced
Because of Gap's continued refusal to use the term "Christmas,"
AFA is calling for a two-month boycott of its outlets, which
includes Gap, Old Navy, and Banana Republic.
"It seems like year after year, this is the one company, based
out of San Francisco, California, that absolutely refuses to use
the term 'Christmas,'" Sharp explains. "Everything they use is
called 'holiday' -- you have the 'holiday' catalogue, you have the
'holiday' shop, you have the 'holiday' greetings. Everything is
generic. It's politically correct."
As a result, Sharp says AFA is asking supporters and Americans
to shop somewhere else this Christmas.
"These companies, all they want is your money," states the AFA
spokesman. "They don't care about Christmas, they don't care about
the reason for Christmas, all they want to do is to get you to
spend your Christmas dollars in their store without recognizing why
you're shopping with them."
Editor's Note: The American Family Association is the parent
organization of the American Family News Network, which operates
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