JC Penney 'starting fresh'

Friday, October 5, 2012
 | 
Chris Woodward (OneNewsNow.com)

A project of the American Family Association is claiming victory in the changes JC Penney is making to its advertising.

In monitoring JC Penney's website and advertisements over the last few months, OneMillionMoms executive director Monica Cole tells OneNewsNow what her group has found.

Cole, Monica

"They have changed what they're promoting, and instead of lifestyle, they're promoting their brand names and products, which is what they should be promoting," she states.

Earlier this year, JC Penney launched an ad campaign with television personality and homosexual activist Ellen DeGeneres. The chain also featured Mother's Day and Father's Day ads depicting homosexual couples with children. But as Cole points out, DeGeneres has been absent from the campaign since April -- without reason.

"There's been no word, but we have noticed there's been a significant difference," the OneMillionMoms executive notes. "And since Michael Francis, the president of JC Penney … left abruptly, there has been a huge change in what they are promoting. The Advertising Age article stated that the CEO, Ron Johnson, said he scrapped all July advertisements and started fresh."

Even so, Cole asserts that OneMillionMoms will continue to monitor JC Penney and its advertisements and will alert members if there are any changes.

OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.

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