JC Penney 'starting fresh'

Friday, October 5, 2012
 | 
Chris Woodward (OneNewsNow.com)

A project of the American Family Association is claiming victory in the changes JC Penney is making to its advertising.

In monitoring JC Penney's website and advertisements over the last few months, OneMillionMoms executive director Monica Cole tells OneNewsNow what her group has found.

Cole, Monica

"They have changed what they're promoting, and instead of lifestyle, they're promoting their brand names and products, which is what they should be promoting," she states.

Earlier this year, JC Penney launched an ad campaign with television personality and homosexual activist Ellen DeGeneres. The chain also featured Mother's Day and Father's Day ads depicting homosexual couples with children. But as Cole points out, DeGeneres has been absent from the campaign since April -- without reason.

"There's been no word, but we have noticed there's been a significant difference," the OneMillionMoms executive notes. "And since Michael Francis, the president of JC Penney … left abruptly, there has been a huge change in what they are promoting. The Advertising Age article stated that the CEO, Ron Johnson, said he scrapped all July advertisements and started fresh."

Even so, Cole asserts that OneMillionMoms will continue to monitor JC Penney and its advertisements and will alert members if there are any changes.

OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What would cause the most political damage in the first presidential debate Monday night?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Latest: Increased police presence at Charlotte NFL game
Miami Marlins ace Jose Fernandez dies in boating accident
Road to debate: Trump built image as he built business
Israeli official: Gaza underground wall to be done in months
Residents evacuate areas of Cedar Rapids ahead of flooding
Latest: Activists: At least 23 dead in Aleppo airstrikes
Doubts remain after Charlotte Police shooting video released
Trump says he'll do more for women as president than Clinton

LATEST FROM THE WEB

Homeland Security chair: 'Good chance' mall shooting is Islamic terror
Clinton campaign: GOP is 'selectively leaking' Hillary email docs
Mall shooting suspect was 'zombie-like' when arrested, officials say
Thousands attend Harvest Georgia with Greg Laurie preaching about troubled hearts; Hundreds accept Jesus Christ
The Scott family responds to video footage of Charlotte shooting

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Government promotes research on automated cars

An expert in transportation studies says it was inevitable that the federal government would launch a new research effort regarding automated cars, but he won't go so far as to say that it's warranted.