A project of the American Family Association is claiming victory
in the changes JC Penney is making to its advertising.
In monitoring JC Penney's website and advertisements over the
last few months, OneMillionMoms executive director Monica
Cole tells OneNewsNow what her group has found.
"They have changed what they're promoting, and instead of
lifestyle, they're promoting their brand names and products, which
is what they should be promoting," she states.
Earlier this year, JC Penney launched an ad campaign with
television personality and homosexual activist Ellen DeGeneres. The
chain also featured
Mother's Day and Father's
Day ads depicting homosexual couples with children. But as Cole
points out, DeGeneres has been absent from the campaign since April
-- without reason.
"There's been no word, but we have noticed there's been a
significant difference," the OneMillionMoms executive notes. "And
since Michael Francis, the president of JC Penney … left abruptly, there has been a huge change in
what they are promoting. The Advertising Age article stated that
the CEO, Ron Johnson, said he scrapped all July advertisements and
Even so, Cole asserts that OneMillionMoms will continue to
monitor JC Penney and its advertisements and will alert members if
there are any changes.
OneMillionMoms.com is a division of the American Family
Association, the parent organization of the American Family News
Network, which operates OneNewsNow.com.